One of the most common concerns small businesses have about starting a blog for their business is the task of writing regular blog posts.
- Where will the ideas come from?
- When will I have time?
- What will I write about?
Ideas are all around you each and every day. If you write about common everyday things such as a question from a customer, an experience on a project, an observation from your desk or an email you receive, the ideas will turn into great articles. Your customers DO want to read about these things, because they often address questions they are afraid to ask, observations they have made as well, and insight into doing business with you. You are an expert in your specific industry, and your customers trust what you have to say!
There are several methods that work great for capturing your ideas that pop into your head at inopportune times, and turning your ideas into great articles.
- Remember those small spiral-bound Mead Memo Pads? They are cheap and fit into your pocket, purse, or the cup holder of your car. Keep a memo pad with you at all times and scribble your ideas down to refer to later. One blogger I know uses her memo pad religiously and NEVER forgets an article idea.
- Another option is using sticky notes. Choose a specific color for your blog post ideas and keep a pad at work, home, and in the car. Jot down quick ideas and stick them where they won’t get lost. When you sit down to write, look for your color-coded sticky notes with ample ideas. If you need to, stick them to the computer, TV, your brief case, or where ever you know you’ll find them.
- Feeling particularly full of ideas? Write them down in a brainstorm list. I have certain times when I get tons of ideas floating into my head, so I write them in a brainstorm list. For me, key times are during business meetings when important, interesting, and inspiring topics come up. Another time I get inspired with blog post ideas is when I am reading books or magazines. I’ve been known to rip a page from a magazine I’m reading to serve as a reminder of what I want to write about. I simply set it on my desk.
- Keep a clearly labeled folder of ideas near your computer. Slot ideas in the folder. I get ideas from junk mail, advertisements, newspaper articles, magazines, and even things my kids have written, said, or drawn. It’s great to flip through your file for article ideas when you are ready to write.
- WordPress offers the option of draft blog posts. Feeling particularly inspired or have some time on your hands right now? Write a few blog posts and save them for later.
Anyone can write great articles for blog posts, and every business should consider adding a blog to your marketing mix. The information, relationships, and business growth that result from blogs are priceless.