PRESENTER’S DIRECTIONS

Amount of time needed:  20 – 30 minutes

Divide participants into 3-5 small groups.

Give each small group a scenario page and a pack of “tool/activity” cards. Each card has an amount of points labeled at the bottom; this signifies how much needs to be invested (time, money, etc.) in the tool/activity (the maximum amount of points they can use is 10).

Each small group should complete the scenario page and be prepared to report back to the large group. Give them 5 minutes to discuss, fill out the scenario page and prepare to report back.

Have each group report back.   Set a 2-minute time limit for each group.

Once all the groups have reported back ask a number of the following discussion questions to the entire group – as time permits.

1. How did your small group discussions go?
2. How hard or easy was it to decide on which tools/activities to use? Why?
3. What did you think of the choices or rational of any of the groups?
4. What did you learn from this activity?

Various Scenarios

• Raising Awareness
• Fundraising
• Event Promotion
• Advocacy
• Thought Leadership

Social Media Card Deck

• Social Media Card Deck

Additional material from the Convening can be found on the Resilient Organizations Fund website.

• Home Page:  http://www.resilientnonprofits.org/
• Materials:  http://www.resilientnonprofits.org/materials/
• About the Convening:  http://www.resilientnonprofits.org/convenings/

Have you have every wondered:  “why bother with social media?”  Great stats  – some very surprising.   Welcome to the revolution.

Intro

• 30 Days of Social Media
• Are you ready to engage in social media?
• Social Media Tool Box
  
• Putting a Face on Social Media – Gravatars

Facebook

• Face It: Why You Need To Know About Facebook
• Facebook-Business
• Facebook Advertising is for Everyone

Social Bookmarking

• What the Heck is Social Bookmarking
  

YouTube

• Good Marketing is About Telling Stories – YouTube Can Help
• How To Setup Your YouTube Account AND My Famous 5 Minute Video Creation Secrets Revealed

Google

• Google Wants to Alert Your Business to New Possibilities for Free

RSS

• What is RSS and Why Do I Care

LinkedIn

• LinkedIn 101 Getting the Most From This Often Mis-Understood Social Network
• What Everybody Ought to Know About Connections On LinkedIn
• Do You Make These Mistakes

Inspiration

• A Little Shift Goes a Long Way
• If the White House Can Embrace Social Media Can Your Business
• Social Marketing Results in Less than 60 Minutes: One Great Example
• Do You Make These Mistakes With Your Customers

Local Search

• If You Are Not In Local Search Engines Now, You Will Regret It Later
• Getting Started With Your Google Local/Google Maps Listing
• Are You Ready to Take Control of Your Online Reputation

Blogs

• Don’t Be Too Quick To Decide a Blog Isn’t Right For Your Business
• Give Me 15 Minutes and I Will Give You The Formula To Blogging Success

Auto Responder/E-commerce

• Do You Get Better Service From An Auto-Responder At An E-commerce Store Than You Do In Person

Photo Sharing

• Create a Vivid Image – Finding the Right Photo Just Got Easier

Twitter

• Is Twitter For You
• Twitter for Your Business

Authenticity

• Do You Have an Identity Crisis

Email

• Do you know what the single most important ingredient is in your business

Protecting Your Information

• The Lazy Mans Way to Hack Into Your Personal Information and Passwords
• There Is A Quick Way to Secure Your Identity On Social Websites

Summary

• How Much Time Should You Spend on Social Media Each Week

Something happens when you get involved with social media.  You change.  You realize that the more you give – the better you feel – and the more you get back.  I am motivated to be even more active!

By the end of the week, I have created some terrific marketing materials that are customer focused.  I have also created a bunch of ineffective materials that will not work, but here’s the thing – my social community helps me determine what is good or bad based on the comments I receive, the number of times an article is retweeted, or the emails that I receive with questions on the articles or tweets.

So – 15 hours per week to develop marketing materials that educate and creating powerful relationships.  I think that is time well spend.  Would your marketing manager be more effective if he/she were to be active in social networks?

My Blog (1 hour a day)

• Write at least three blog posts per week based on research and conversations I have had on Twitter and on other blogs
• Respond to comments daily on my blog
• Write at least 1- 5 comment a day on other people’s blogs

Analytics  (1/2 hour a week)

• Review Google Analytics to identify trends and possible follow-up articles.
• Review click throughs with FeedBurner

Twitter  (1 – 2 hours through out the day)

• Daily- retweet at least one good idea or something enlightening
• Daily – write a response to at least one person I have not talked to ever before on Twitter
• Daily – scan twitter for relevant conversations
• Tweet my blog posts
• Recommend my most active followers on #followfriday
• TweetLater – schedule a #QOTD or #quote for each day
• Twice a Week – Review new followers and follow active Tweeters

Google Reader  (4 hours per week)

• Monitor Google Reader news articles for relevant blog content and Twitter posts
• Comment on relevant articles
• Bookmark with delicious articles for future blog posts and idea generation

Google Alerts  (15 minutes per week)

• Monitor Google alerts for relevant keywords and phrases

LinkedIn  (15 minutes per day)

• Daily- Update Status
• Daily – review friend (connections) status and comment on at least one
• Tuesday/Thursday – Scan group conversations and engage in topics when appropriate
• Wednesday – Ask one question in a group
• Friday – help connect two of my contacts together
• Friday – send one referral, ask for one referral

Slideshare

• Monthly – Upload a new presentation
• Weekly – Review comments on presentations

Facebook  (15 minutes per day)

• Daily – Update Status
• Daily – review friend status
• Daily – At least one non-business related comment to a friend
• Delete any messages that are spam-ish or any polls or applications sent to me
• Review photos of friends

YouTube

• Monthly – Review my videos
• Monthly – Review favorites
• As they happen – Add a new video to my blog

Delicious

• Daily – Book mark daily to share with clients, employees and twitter followers
• Weekly – review bookmarks to generate ideas for future blog posts or future projects

Email

• Check three times a day – morning, noon, and at the end of the day
• Respond to all emails – even if it just says “I will get back to you.”
• Clean up mail from last week and close any loose ends

Other Activities

• Weekly – engage in other social networks that I belong

There are a few other activities that my staff take care of through out the week that include:

• Managing two Facebook communities
• Managing two LinkedIn communities
• Publishing our e-newsletter
• Manage two additional blogs

What are your thoughts?  I would love to hear them!

How is it different than regular “bookmarking”?

For years people have been bookmarking sites that they want to return to at a later date. The old bookmarking system uses a browser and your bookmarks are tied to the computer you were using at the time. Nowadays, people are shuttling between computers.  Many people have a work computer, home office, lap top, computers at multiple branch offices, etc.  This makes accessing your bookmarked sites very difficult.

If you rely on bookmarks to find the information you need, your work can come to a fast halt. Delicious is a free web based bookmarking service and offers many features such as organizing and tagging your bookmarks, and easy search and recall based on categories, dates, etc. Your Delicious account can be accessed from any computer, so your precious information is with you wherever you are working.

I started using Delicious about 2 years ago.  I love it.  I think you will too! 

THREE ACTION ITEMS:  Give Delicious a try.

1. Go to http://www.del.icio.us and set up an account.  Remember to document your username and password on your  Social Media Information Sheet from Lesson 1 (http://www.stevegasser.com/social-media-tool-box-day-1/.)   

2. Add the Delicious buttons to your web browser.  You will see options on how to do this when you setup your account. 

3. Upload your bookmarks to Delicious.

There is so much more that Delicious can do.  Let me share some of the possibilities:

1. You can do a search for your website and see how people are tagging you in their bookmarks.  This shows you how people think of your business.  By looking at the tags, you may also decide that those tags should be ‘keywords’ that you are using on your website.
2. Share bookmarks with staff and clients with a custom delicious url.  Social book marketing can build a synergy. With more people looking for websites on various topics, you can build a strong library of websites – all compiled in one location.
3. Teachers can use it to share bookmarks with students.
4. Integrate  your bookmarks automatically into your website so others can see your latest bookmarks.
5. Mark some of your bookmarks private that you do not want to share with the world.

I am in the process of creating step-by-step guides for most of the tools we are creating.  If you would like to receive a copy, please leave a comment below or send me an email.

What possibilities do you see?  Share your comments below!