PRESENTER’S DIRECTIONS

Amount of time needed:  20 – 30 minutes

Divide participants into 3-5 small groups.

Give each small group a scenario page and a pack of “tool/activity” cards. Each card has an amount of points labeled at the bottom; this signifies how much needs to be invested (time, money, etc.) in the tool/activity (the maximum amount of points they can use is 10).

Each small group should complete the scenario page and be prepared to report back to the large group. Give them 5 minutes to discuss, fill out the scenario page and prepare to report back.

Have each group report back.   Set a 2-minute time limit for each group.

Once all the groups have reported back ask a number of the following discussion questions to the entire group – as time permits.

1. How did your small group discussions go?
2. How hard or easy was it to decide on which tools/activities to use? Why?
3. What did you think of the choices or rational of any of the groups?
4. What did you learn from this activity?

Various Scenarios

• Raising Awareness
• Fundraising
• Event Promotion
• Advocacy
• Thought Leadership

Social Media Card Deck

• Social Media Card Deck

Additional material from the Convening can be found on the Resilient Organizations Fund website.

• Home Page:  http://www.resilientnonprofits.org/
• Materials:  http://www.resilientnonprofits.org/materials/
• About the Convening:  http://www.resilientnonprofits.org/convenings/

Have you have every wondered:  “why bother with social media?”  Great stats  – some very surprising.   Welcome to the revolution.

Intro

• 30 Days of Social Media
• Are you ready to engage in social media?
• Social Media Tool Box
  
• Putting a Face on Social Media – Gravatars

Facebook

• Face It: Why You Need To Know About Facebook
• Facebook-Business
• Facebook Advertising is for Everyone

Social Bookmarking

• What the Heck is Social Bookmarking
  

YouTube

• Good Marketing is About Telling Stories – YouTube Can Help
• How To Setup Your YouTube Account AND My Famous 5 Minute Video Creation Secrets Revealed

Google

• Google Wants to Alert Your Business to New Possibilities for Free

RSS

• What is RSS and Why Do I Care

LinkedIn

• LinkedIn 101 Getting the Most From This Often Mis-Understood Social Network
• What Everybody Ought to Know About Connections On LinkedIn
• Do You Make These Mistakes

Inspiration

• A Little Shift Goes a Long Way
• If the White House Can Embrace Social Media Can Your Business
• Social Marketing Results in Less than 60 Minutes: One Great Example
• Do You Make These Mistakes With Your Customers

Local Search

• If You Are Not In Local Search Engines Now, You Will Regret It Later
• Getting Started With Your Google Local/Google Maps Listing
• Are You Ready to Take Control of Your Online Reputation

Blogs

• Don’t Be Too Quick To Decide a Blog Isn’t Right For Your Business
• Give Me 15 Minutes and I Will Give You The Formula To Blogging Success

Auto Responder/E-commerce

• Do You Get Better Service From An Auto-Responder At An E-commerce Store Than You Do In Person

Photo Sharing

• Create a Vivid Image – Finding the Right Photo Just Got Easier

Twitter

• Is Twitter For You
• Twitter for Your Business

Authenticity

• Do You Have an Identity Crisis

Email

• Do you know what the single most important ingredient is in your business

Protecting Your Information

• The Lazy Mans Way to Hack Into Your Personal Information and Passwords
• There Is A Quick Way to Secure Your Identity On Social Websites

Summary

• How Much Time Should You Spend on Social Media Each Week

photo credit: mikebaird

Share your photos

Flickr is a wonderful place to share your photos with others.  Why would you want to do that?  Well, if you are a manufacturing company, you may want to share product photos with others so they can use them on the Internet resulting in great things such as product recognition, brand building, logo/product placement, buzz (if picture is creative enough).  If you are a photographer, it is a great place to post your photos and be found by businesses who are looking for your type of photography which may lead to eventual commissions and PR (find your picture used on a major news site and you have some great PR to jump off from).  One of the added social benefits of Flickr is the ability for others to add comments to your photos.  These comments can be invaluable in measuring reactions to your photos.

Create a passionate community of customers

Companies like GM have created communities out of their customer photos.  Everyday they receive photos from clients.  Their blog (http://fyi.gmblogs.com) contains many brilliant photos from their Flickr customers.  Each photo has a link back to the Flickr account of the person who took the photo.  Their Flickr group (http://www.flickr.com/photos/gmblogs) contains photos from across their company and from customers.  Imagine having 1000′s of photos at our disposal for using in your campaigns. Wouldn’t it be amazing if you could encourage your customers to share photos of themselves using your product?  Image what you could do with a plethora of photos at your disposal…

photo credit: heat_fan1

Find photos

Many of the photos you find on Flickr have a license that will allow you to use them on your website or marketing materials.  It can also put you in touch with photographers that take the kind of photos you want.  When you find someone you like, connect with them.  My blog posts use photos from Flickr.  If the photo came from Flickr, it is clickable back to the person who took the photo.  Flickr also has great search feature that allows you to find that perfect photo.

One of my favorite features for finding photos in Flickr is to use their map function.  This allows you to find photos that were taken at a specific geographic location.  Try it.  Go to http://www.flickr.com/map/ and search for photos taken in your city.

Creative Commons License

"Creative Commons is a non-profit that offers an alternative to full copyright."

Pay attention to the copyright on each photo.  Some photos should not be reproduced, or used according to the terms of the photographer. You should become familiar with Flickr’s copyright symbols. http://www.flickr.com/creativecommons/

ONE ACTION ITEM:  Go to www.Flickr.com and setup your account.  The video in the top right corner of this page may be helpful for you to watch before setting up your account.  While you’re on Flickr, search for photos of your business, competition, photos in your zip code, or that perfect photo you are looking for your next blog post.