When you have a rural small business, your clientele and target customers are clients are likely spread out and difficult to categorize in any one specific group. Marketing with social media to such a wide variety of people can be a challenge, as knowing how to appeal to a diverse group of people is never an easy task. Here are three basic tips to keep in mind when marketing with social media. As you get more familiar with your target market’s presence on social media sites, you will get a better idea of how to tailor these tips for your specific needs. [Read more...]
It’s no secret that I have a passion for rural Minnesota and helping small businesses. That is why I love traveling around Minnesota, teaching others how to grow businesses or non-profits using technology and the web.
For each hour I spend researching, writing curriculum, driving, and delivering speeches, I bet I get back tri-fold from the experience. Each person I meet has amazing ideas, insights into their industry, questions that challenge me to think, and humor to round off my day. [Read more...]
I was driving home with my 11 year old daughter a few days ago. She was sad that I was going to be going to a conference in Chicago over the weekend. I told her it was a great conference that will give me a new outlook on what and how I blog, use social media, and educate others on building online community.
She said, “Daddy, why do you need to go? You teach this stuff to others.” I never really thought about this from her perspective. [Read more...]
What is working in your sales and marketing process today?
If you are like many businesses, there is one thing that is working very well. Word of Mouth. Recommendations from other people… [Read more...]
Large corporate chains have extremely strict rules, regulations and guidelines outlining the presentation of their brand. These well-established brand names are designed to engender specific feelings and reactions in their targeted customers. As a small business, social media provides you with the same opportunity to establish a solid and recognizable brand name for your company, with added benefit. As a small company without the stringent requirements handed down by the corporate office, you have the freedom to establish any kind of personality you’d like for your small business. [Read more...]
Are you concerned about revitalizing your local economy? Are you part of an initiative to get more people to “buy local?” Why do these initiatives have to be so complex? [Read more...]
Small businesses, especially in rural areas, can struggle with keeping customers loyal when big box and chain stores are opening in the nearest major city. Competing can be tough, but social media for small business can give you the edge that you are looking for. [Read more...]
In just 10 minutes, you can get a really good idea of what a company is doing with Social Media tools – if anything – and the value they put on thier customers. Most businesses that have a strategy should be looking at using social tools to build relationships, extend their reach, broaden their knowledge, or increase their influence. So let’s take a look at a few things that Walmart is doing. [Read more...]