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	<title>Steve Gasser &#187; Rural Small Businesses</title>
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	<link>http://www.stevegasser.com</link>
	<description>exploring possibilities in social media</description>
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		<title>Each Time I Teach, I Learn</title>
		<link>http://www.stevegasser.com/each-time-i-teach-i-learn/</link>
		<comments>http://www.stevegasser.com/each-time-i-teach-i-learn/#comments</comments>
		<pubDate>Tue, 25 May 2010 11:29:15 +0000</pubDate>
		<dc:creator>Beth Gasser</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Rural Small Businesses]]></category>
		<category><![CDATA[rural minnesota]]></category>
		<category><![CDATA[teaching]]></category>

		<guid isPermaLink="false">http://www.stevegasser.com/?p=1818</guid>
		<description><![CDATA[It&#8217;s no secret that I have a passion for rural Minnesota and helping small businesses. That is why I love traveling around Minnesota, teaching others how to grow businesses or non-profits using technology and the web. For each hour I spend researching, writing curriculum, driving, and delivering speeches, I bet I get back tri-fold from the [...]]]></description>
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		<title>Social Media and the Benefits of Operating a Small Business in a Rural Community</title>
		<link>http://www.stevegasser.com/social-media-and-the-benefits-of-operating-a-small-business-in-a-rural-community/</link>
		<comments>http://www.stevegasser.com/social-media-and-the-benefits-of-operating-a-small-business-in-a-rural-community/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 19:26:23 +0000</pubDate>
		<dc:creator>Steve Gasser</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Rural Small Businesses]]></category>
		<category><![CDATA[Social Network]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.stevegasser.com/?p=1766</guid>
		<description><![CDATA[One of the benefits of operating a small business in a rural community is the increased opportunity to personally connect with your customers. When you are seeing the same people week after week, or when you are the only business in town offering a certain service or product, it is easy to take customer loyalty [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What is working in your sales and marketing process today</title>
		<link>http://www.stevegasser.com/what-is-working-in-your-sales-and-marketing-process-today/</link>
		<comments>http://www.stevegasser.com/what-is-working-in-your-sales-and-marketing-process-today/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 03:04:35 +0000</pubDate>
		<dc:creator>Steve Gasser</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Rural Small Businesses]]></category>

		<guid isPermaLink="false">http://www.stevegasser.com/?p=1582</guid>
		<description><![CDATA[What is working in your sales and marketing process today? If you are like many businesses, there is one thing that is working very well.  Word of Mouth.  Recommendations from other people&#8230; Traditional way people get information Traditionally, information comes from the company and is delivered to potential clients in the form of advertising.  You [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media for Non-Profits &#8211; The Game</title>
		<link>http://www.stevegasser.com/social-media-for-non-profits-the-game/</link>
		<comments>http://www.stevegasser.com/social-media-for-non-profits-the-game/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 02:23:52 +0000</pubDate>
		<dc:creator>Steve Gasser</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Del.icio.us]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Rural Small Businesses]]></category>
		<category><![CDATA[Social Network]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.stevegasser.com/?p=1563</guid>
		<description><![CDATA[Below are the materials that we used to play the Social Media Game at the &#8220;Resilient Leaders – Resilient Organizations: A Blue Cross and Blue Shield of Minnesota Foundation Convening.&#8221; PRESENTER’S DIRECTIONS Amount of time needed:  20 &#8211; 30 minutes Divide participants into 3-5 small groups. Give each small group a scenario page and a [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Three ways to avoid telling a client their message was caught in your spam filter</title>
		<link>http://www.stevegasser.com/three-ways-to-avoid-telling-a-client-their-message-was-caught-in-your-spam-filter/</link>
		<comments>http://www.stevegasser.com/three-ways-to-avoid-telling-a-client-their-message-was-caught-in-your-spam-filter/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 02:23:26 +0000</pubDate>
		<dc:creator>Steve Gasser</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Rural Small Businesses]]></category>
		<category><![CDATA[enewsletter]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[gmail]]></category>
		<category><![CDATA[hotmail]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.stevegasser.com/?p=1445</guid>
		<description><![CDATA[Spam filters suck.  Sorry for being so blunt, but they do.  They tend to filter emails that you want to receive and deliver messages that you don&#8217;t want to receive. Why the Frustration? I receive about 150 emails a day on my main email account plus about 100 on other email accounts.  In the spam [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Secrets of Social Media Marketing: Create a Personality for Your Small Business</title>
		<link>http://www.stevegasser.com/secrets-of-social-media-marketing-create-a-personality-for-your-small-business/</link>
		<comments>http://www.stevegasser.com/secrets-of-social-media-marketing-create-a-personality-for-your-small-business/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 00:15:23 +0000</pubDate>
		<dc:creator>Steve Gasser</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Rural Small Businesses]]></category>

		<guid isPermaLink="false">http://www.stevegasser.com/?p=1475</guid>
		<description><![CDATA[Large corporate chains have extremely strict rules, regulations and guidelines outlining the presentation of their brand.  These well-established brand names are designed to engender specific feelings and reactions in their targeted customers.   As a small business, social media provides you with the same opportunity to establish a solid and recognizable brand name for your company, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What is More Important to You &#8211; Increased Market Share or Increased Mind Share</title>
		<link>http://www.stevegasser.com/what-is-more-important-to-you-increased-market-share-or-increased-mind-share/</link>
		<comments>http://www.stevegasser.com/what-is-more-important-to-you-increased-market-share-or-increased-mind-share/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 23:38:50 +0000</pubDate>
		<dc:creator>Steve Gasser</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Rural Small Businesses]]></category>
		<category><![CDATA[Social Network]]></category>
		<category><![CDATA[increase sales]]></category>
		<category><![CDATA[market share]]></category>
		<category><![CDATA[mind share]]></category>
		<category><![CDATA[social marketings]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.stevegasser.com/?p=1426</guid>
		<description><![CDATA[To increase your market share, another company must lose.  Market share is a competitive mind set.  In order to win, you must take business away from someone else.  It is a zero sum game.  In order to gain 10% market share, others must lose 10%.  To increase market share, most businesses spend an insane amount [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Is There A Guide to Social Media Marketing for Small Town Businesses?</title>
		<link>http://www.stevegasser.com/is-there-a-guide-to-social-media-marketing-for-small-town-businesses/</link>
		<comments>http://www.stevegasser.com/is-there-a-guide-to-social-media-marketing-for-small-town-businesses/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 21:00:34 +0000</pubDate>
		<dc:creator>Steve Gasser</dc:creator>
				<category><![CDATA[Rural Small Businesses]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[engage]]></category>
		<category><![CDATA[guide to social media]]></category>
		<category><![CDATA[rural]]></category>
		<category><![CDATA[small town]]></category>

		<guid isPermaLink="false">http://www.stevegasser.com/?p=1420</guid>
		<description><![CDATA[A &#8216;Google&#8217; search for a guide to social media marketing is going to turn up more than a few results. Newly branded social media experts are eager to share their knowledge and experience with the world. However, social media is a broad topic, and finding a guide targeted at local, small business is not nearly [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Simpler The Better &#8211; A Great Motto for a Buy Local Inititive</title>
		<link>http://www.stevegasser.com/the-simpler-the-better-a-great-motto-for-a-buy-local-inititive/</link>
		<comments>http://www.stevegasser.com/the-simpler-the-better-a-great-motto-for-a-buy-local-inititive/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 19:00:49 +0000</pubDate>
		<dc:creator>Steve Gasser</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Rural Small Businesses]]></category>
		<category><![CDATA[3/50 project]]></category>
		<category><![CDATA[buy local]]></category>
		<category><![CDATA[inititive]]></category>
		<category><![CDATA[local economy]]></category>

		<guid isPermaLink="false">http://www.stevegasser.com/?p=978</guid>
		<description><![CDATA[Are you concerned about revitalizing your local economy?  Are you part of an initiative to get more people to &#8220;buy local?&#8221;  Why do these initiatives have to be so complex? I love simplicity. It is so easy to get carried away and make marketing initiatives too complex.  I often tell myself that my job is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media with a Rural Focus:  3 Tips for Marketing with Social Media as a Small Business</title>
		<link>http://www.stevegasser.com/social-media-with-a-rural-focus-3-tips-for-marketing-with-social-media-as-a-small-business/</link>
		<comments>http://www.stevegasser.com/social-media-with-a-rural-focus-3-tips-for-marketing-with-social-media-as-a-small-business/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 21:20:53 +0000</pubDate>
		<dc:creator>Steve Gasser</dc:creator>
				<category><![CDATA[Rural Small Businesses]]></category>
		<category><![CDATA[rural]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.stevegasser.com/?p=1389</guid>
		<description><![CDATA[When you have a rural small business, your clientele and target customers are clients that are likely spread out and difficult to categorize in any one specific group. Marketing with social media to such a wide variety of people can be a challenge.  Knowing how to appeal to a diverse group of people is never an [...]]]></description>
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