Below are the materials that we used to play the Social Media Game at the “Resilient Leaders – Resilient Organizations: A Blue Cross and Blue Shield of Minnesota Foundation Convening.” [Read more...]
16
Apr 2009
How Much Time Should You Spend on Social Media Each Week
April 16, 2009 By 3 Comments
I am often asked how many hours I spend on my social media sites every day. On average, I spend about 3 hours a day creating educational content for my clients and building stronger relationships with current and potential clients.
Something happens when you get involved with social media. You change. You realize that the more you give – the better you feel – and the more you get back. I am motivated to be even more active!
By the end of the week, I have created some terrific marketing materials that are customer focused. I have also created a bunch of ineffective materials that will not work, but here’s the thing – my social community helps me determine what is good or bad based on the comments I receive, the number of times an article is retweeted, or the emails that I receive with questions on the articles or tweets.
So – 15 hours per week [Read more...]
05
Mar 2009
What the Heck is Social Bookmarking – Day 6
March 5, 2009 By Leave a Comment
Social bookmarking will make your life easier. Del.icio.us, or Delicious as it is referred to, is a wonderful business tool for bookmarking websites.
How is it different than regular “bookmarking”?
For years people have been bookmarking sites that they want to return to at a later date. The old bookmarking system uses a browser and your bookmarks are tied to the computer you were using at the time. Nowadays, people are shuttling between computers. Many people have a work computer, home office, lap top, computers at multiple branch offices, etc. This makes accessing your bookmarked sites very difficult.
If you rely on bookmarks to find the information you need, your work can come to a fast halt. [Read more...]
I am President and Chief Evangelist for Vivid Image - a web design and social marketing firm located outside of Minneapolis, MN. 
