REMEMBER: Write about something you are passionate about; it will show in your writing. Write to the needs of your readers; they’ll establish you as an expert and look forward to what you have to say.
2. Don’t forget to ask staff if they’d be interested in writing articles.
3. Check with Receptionist/Customer Service Department for commonly asked questions, and address those questions with answers in your next article.
4. Use all or part of case studies for articles. If none have been written yet, use client projects or service scenarios to demonstrate problem/solution oriented articles. [Read more...]