One of the benefits of operating a small business in a rural community is the increased opportunity to personally connect with your customers. When you are seeing the same people week after week, or when you are the only business in town offering a certain service or product, it is easy to take customer loyalty for granted. Bear in mind, however, that the dissatisfied customer is extremely likely to jump ship as soon as a new option is available. For this reason, it is important not to take your current customers for granted, no matter how limited a rural location may make their options. A great way to increase customer loyalty is through social media marketing tips designed to increase customer satisfaction and appreciation. [Read more...]
We’ve all done it. We’ve opened our Facebook emails, read an emailed comment from our Fan Page that ignited our creative juices, and hit reply only to realize that Facebook doesn’t allow you to reply this way. Not anymore!
Facebook recently launched the capabilities of replying to comments via email. In case you haven’t noticed, there’s a message from Facebook in each of the emails that reads, “New Feature: Reply to this email to comment on this post.” This is a fantastic feature for anyone who manages a fan page. Manage multiple fan pages as I do, and it is a gift. Today, I’m referring to it as my special holiday gift from Facebook.
I’ve always monitored comments via email. My email feeds into my Blackberry. Now, I can reply faster and easier to keep discussions going and without logging into Facebook. This saves me a ton of steps, not to mention a whole lot of time. Thanks Facebook!
*Hint: Don’t try to reply to emailed messages from last week. The feature wasn’t implemented and is likely not to work on older messages.
Setting up a fan page on Facebook is a great way to reach people who are passionate about what your business or organization does. However, the choices you make when setting up your page dictate the success and effectiveness of your fan page later. [Read more...]
I spend an average of three hours per day networking with people online. Granted some of this time is answering emails and reading blog posts, but much of my time is spent networking with people to learn valuable information, techniques, and new tools to pass along to other small business owners and people interested in learning social media. Therefore, it should come to no surprise that I have accumulated a list of things that make it difficult to quickly and effectively communicate with people. [Read more...]