I have had several requests to summarize all of the articles in my 30 Day series. Here you go! [Read more...]
Maybe I expect too much. I like it when I am made to feel special when I enter your store. Yeah, yeah – touchy feely kinda stuff. But don’t you deserve to be treated like more than just a number? Especially in today’s marketplace.
Today, I took a 1/2 hour to get a few errands done around town. My first stop was to a retail store* where I had a box of blinds to pick up that were ordered online. I stopped in and said, “Hi, my name is Steve Gasser. I have a box of blinds to pick up.” Her comment, “Excuse me sir, I only know you by your phone number.” In shock, I gave her my phone number and she proceeded to disappear to the back room. When she returned, I was handed my blinds with a receipt and told, “Thank you.” Nothing else. I was just a number.
Why do I shop online? I ‘feel’ like I am more than just a number. I am greeted by my name when I browse through the online store. My preferences are remembered. I even see recommendations from other people like me. This really helps when I don’t quite know what I am looking for…. [Read more...]