“It seems so repetitive, doesn’t it?” It’s a common question I receive when working with people who are new to the social media scene. So common, in fact, I decided to write a blog post about it. Hopefully I can ease the fears of other people starting out with social marketing. [Read more...]
Today’s post is to provide an example of a social networking website that has connected millions of people world-wide. [Read more...]
I have received this video from a few friend in the last week and thought I should post it for everyone.
Have you have every wondered: “why bother with social media?” Great stats – some very surprising. Welcome to the revolution.
You know the look. That blank stare you get when you mention something the other person hasn’t the slightest idea what it is. Mention Facebook and people warm up immediately. Mention Twitter and they freeze. Why is it that Twitter is so hard for people to get? Well, there is good reason why people don’t openly embrace Twitter, and I believe it has to do with a sense of “lack of control”. We live in a country where we try to be in control of almost everything from our careers to the people we marry (both of which are predetermined for millions of people elsewhere in the world).
To increase your market share, another company must lose. Market share is a competitive mind set. In order to win, you must take business away from someone else. It is a zero sum game. In order to gain 10% market share, others must lose 10%. To increase market share, most businesses spend an insane amount of money on advertising. [Read more...]
My 5 year old daughter came to my office last night to keep me company while I was setting up a computer training lab. At the age of 5, everything at the office is a new experience. To keep her out of trouble, I gave her a hammer. (Yeah, I know, but it seemed like a good idea at the time.) [Read more...]
BrownBook.net is a fledgling social networking site for businesses that is popping up everywhere lately. While this social media tool isn’t as high profile as some other tools, BrownBook.net is spending a lot of time marketing itself. Since it is free and includes some neat features, it’s worth a brief discussion. [Read more...]
It’s a common problem. Marketers say one thing, but when it comes down to it, the business behind what they are “pitching” is different. One of the primary purposes of marketing should be to set expectations, so that when a new client has an experience with your company, they know what to expect. It is the start of a beautiful relationship. But is it really?
Is that really the case?
Today we are going to explore how to use social media tools to gather feedback from your customers. A great example of this tool in use is “Open for Questions.” This is a tool that allows citizens to submit questions to the White House and vote on those questions that were submitted. 92,934 people have submitted 104,039 questions and cast 3,604,877 votes on “Open for Questions.” Not bad for a trial run. Many of the most popular questions were addressed by the President during his special online town hall meeting on March 26, 2009. Today, the trial of this new service has ending, but you can still view and vote on the questions submitted.
Questions on the following topics were submitted:
- Home Ownership
- Health Care Reform
- Small Business
- Auto Industry
- Retirement Security
- Green Jobs and Energy
- Financial Stability
Is the White House embracing social media? I think so. I would expect that applications like “Open for Questions” will gain in popularity.
Here is the opportunity for your business
Today we are going to cover advertising in Facebook. This is the third and final lesson on Facebook that we are going to cover during this 30 day journey.
Advertising is really quite fascinating when you use Facebook. Let me ask you a question. Does traditional media, such as newspaper or radio, only charge you to advertise to those people that are interested in your product or service and are in your geographic area? No, when you advertise in traditional mediums, you pay to advertise to the entire circulation – hoping to those that fit your targeted demographic will see you ad.
But what if [Read more...]