You can use Facebook to promote your business, start conversations with customers, build brand recognition, and solicit user feedback. It is a growing trend. WOW! Facebook is incredible!

In order to proceed, you must have a personal Facebook page, and we strongly recommend that you are familiar with some of the basic features of the application.  That was the purpose of yesterday.  Now, let’s get started with a business page. We want to make this effort as easy and effective as possible.

You have two free options on Facebook. You can create a Group or a Page for your business. We recommend building a Page, and here’s why. Pages were designed to accommodate viral marketing. Viral marketing is a method of spreading word of your product or service rapidly from one person to another. For business, this is a good thing.

Pages slowly (or quickly in some cases) acquire Fans.  Aretha Franklins’ Hat page acquired [Read more...]