Comments on: Do you know what the single most important ingredient is in your business http://www.stevegasser.com/do-you-know-what-the-single-most-important-ingredient-is-in-your-business/ exploring possibilities in social media Sat, 21 May 2011 04:10:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Customer Mugshots | Vivid Image http://www.stevegasser.com/do-you-know-what-the-single-most-important-ingredient-is-in-your-business/comment-page-1/#comment-598 Customer Mugshots | Vivid Image Mon, 21 Mar 2011 22:01:49 +0000 http://www.stevegasser.com/?p=1080#comment-598 [...] by listening to your customers and potential customers. These two articles by Steve Gasser, “Do you know what the single most important ingredient is in your business?” and “Rural Businesses Can Harness the Power of Social Media in One Hour a Day” [...] [...] by listening to your customers and potential customers. These two articles by Steve Gasser, “Do you know what the single most important ingredient is in your business?” and “Rural Businesses Can Harness the Power of Social Media in One Hour a Day” [...]

]]> By: Jackie http://www.stevegasser.com/do-you-know-what-the-single-most-important-ingredient-is-in-your-business/comment-page-1/#comment-97 Jackie Fri, 17 Apr 2009 17:13:53 +0000 http://www.stevegasser.com/?p=1080#comment-97 Over the past couple years, we have seen our response rate to direct mail go down, and our email newsletter subscriber list and open rate going up. The cost of direct mail is outrageous, but we are always hoping to have that "impact" when they see our mail piece. We are still trying to keep a mix of many marketing medias, but with an increased cost and decreased return for direct mail, where is the incentive? I had not heard that the open rate for email is now better then direct mail. It does surprise me, but maybe because for so long, email marketers were lead to believe their messages were not getting through SPAM filters, etc. Over the past couple years, we have seen our response rate to direct mail go down, and our email newsletter subscriber list and open rate going up. The cost of direct mail is outrageous, but we are always hoping to have that “impact” when they see our mail piece. We are still trying to keep a mix of many marketing medias, but with an increased cost and decreased return for direct mail, where is the incentive? I had not heard that the open rate for email is now better then direct mail. It does surprise me, but maybe because for so long, email marketers were lead to believe their messages were not getting through SPAM filters, etc.

]]> By: LisaMarie http://www.stevegasser.com/do-you-know-what-the-single-most-important-ingredient-is-in-your-business/comment-page-1/#comment-93 LisaMarie Thu, 16 Apr 2009 10:13:20 +0000 http://www.stevegasser.com/?p=1080#comment-93 I totally agree - Constant Contact is an excellent way to share your expertise, build relationships and stay on your client's radar. I work with people to create and maintain online marketing campaigns (including e-newsletters) using Constant Contact. I offer classes for beginners (my next class is Wed April 22 at 1:00 NYC time) as well as one-on-one sessions to get people started. I also offer a monthly e-newsletter designed expressly to support people that are publishing their own e-marketing materials. It contains hints and tips as well as graphic add-ons to enhance their designs. For more info on the classes and how to get started with Constant Contact, please visit my website at www.LisaMarieDiasDesigns.com or email me at LMD@LisaMarieDiasDesigns.com. Thank you and have a great day! LMD I totally agree – Constant Contact is an excellent way to share your expertise, build relationships and stay on your client’s radar.

I work with people to create and maintain online marketing campaigns (including e-newsletters) using Constant Contact. I offer classes for beginners (my next class is Wed April 22 at 1:00 NYC time) as well as one-on-one sessions to get people started. I also offer a monthly e-newsletter designed expressly to support people that are publishing their own e-marketing materials. It contains hints and tips as well as graphic add-ons to enhance their designs.

For more info on the classes and how to get started with Constant Contact, please visit my website at http://www.LisaMarieDiasDesigns.com or email me at LMD@LisaMarieDiasDesigns.com.

Thank you and have a great day!
LMD

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