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	<title>Comments on: Facebook Advertising is for Everyone</title>
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	<link>http://www.stevegasser.com/facebook-advertising-is-for-everyone/</link>
	<description>exploring possibilities in social media</description>
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		<title>By: Steve Gasser</title>
		<link>http://www.stevegasser.com/facebook-advertising-is-for-everyone/comment-page-1/#comment-19</link>
		<dc:creator>Steve Gasser</dc:creator>
		<pubDate>Fri, 06 Mar 2009 18:27:02 +0000</pubDate>
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		<description>Keywords can narrow your market to just a few people - so there may not be enough to count.  The keyword features are still being refined in Facebook.  When you are looking at keywords, think about things they may have in thier profile - such as interests, activities, favorite books, TV shows, movies, or groups they may be part of...  

For example:  A search for men or women in Minneapolis - between the ages of 18 and 28  - with the keyword Barack Obama - yields 10,300 people.  

Keywords are a nice addition.  But for right now, it only looks at the profile information and you must have a large enough target market for it to work.</description>
		<content:encoded><![CDATA[<p>Keywords can narrow your market to just a few people &#8211; so there may not be enough to count.  The keyword features are still being refined in Facebook.  When you are looking at keywords, think about things they may have in thier profile &#8211; such as interests, activities, favorite books, TV shows, movies, or groups they may be part of&#8230;  </p>
<p>For example:  A search for men or women in Minneapolis &#8211; between the ages of 18 and 28  &#8211; with the keyword Barack Obama &#8211; yields 10,300 people.  </p>
<p>Keywords are a nice addition.  But for right now, it only looks at the profile information and you must have a large enough target market for it to work.</p>
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		<title>By: Jackie</title>
		<link>http://www.stevegasser.com/facebook-advertising-is-for-everyone/comment-page-1/#comment-18</link>
		<dc:creator>Jackie</dc:creator>
		<pubDate>Fri, 06 Mar 2009 17:31:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.stevegasser.com/?p=495#comment-18</guid>
		<description>I think this is very cool, but could find none of my keywords available to choose.  I am sure there are people out there who have them in their profile, but maybe not enough to be counted...</description>
		<content:encoded><![CDATA[<p>I think this is very cool, but could find none of my keywords available to choose.  I am sure there are people out there who have them in their profile, but maybe not enough to be counted&#8230;</p>
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		<title>By: Sue Mortenson</title>
		<link>http://www.stevegasser.com/facebook-advertising-is-for-everyone/comment-page-1/#comment-17</link>
		<dc:creator>Sue Mortenson</dc:creator>
		<pubDate>Fri, 06 Mar 2009 12:46:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.stevegasser.com/?p=495#comment-17</guid>
		<description>Nice video, Steve. I had an ad at Facebook for a while and couldn&#039;t believe how much traffic there was on it. Bruce said it was too expensive. With your hints, I may have to place it back again</description>
		<content:encoded><![CDATA[<p>Nice video, Steve. I had an ad at Facebook for a while and couldn&#8217;t believe how much traffic there was on it. Bruce said it was too expensive. With your hints, I may have to place it back again</p>
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