Remember when you developed your first website? Did you get the domain name that you wanted? For some businesses, that was tough. Now we need to worry about our name on social media websites.
What About Your Name on Social Websites?
Do you know if your business name, brand name, or personal name is available on the plethora of social media websites? Many large corporations that are just starting to get involved in social media are hit upside the head with a big surprise. They have lost their brand name in the top social sites.
On Twitter the name “McDonalds” is not owned by the famous clown – Ronald McDonald (www.twitter.com/McDonalds). Verizon and Microsoft are also not owned by their brand name owners (www.twitter.com/verizon and www.twitter.com/Microsoft.) Sprint and Google on the other hand do own their names on Twitter.
Sites like Twitter do have an Impersonation Policy that says you cannot impersonate another person or companies brand. That may not make it clear that someone other than you is representing your brand. I could use the Microsoft name as my username to disparage the brand, as long as I disclosed that I am not Microsoft. If you suspect someone is impersonating you or your company, here are a few places you can go:
- Twitter Impersonation Policy: http://help.twitter.com/forums/26257/entries/18366
- FaceBook Policy: http://www.facebook.com/home.php#/terms.php?ref=pf
- LinkedIn User Agreement: http://www.linkedin.com/static?key=user_agreement&trk=hb_ft_userag
Most social media sites will respond to your inquires quickly; but you need to take action.
Should You Secure Your Brand In the Major Social Networks?
I think so. But that can be time consuming. So lets make it easy. KnowEm (http://knowem.com/) checks the availability of your brand name, user name or vanity URL on 120 popular Social Media websites. It is simple and will tell you if your brand is being used by someone else. Give it a try.
Got a comment? Let me hear them. I do respond to ALL comments.