When you are passionate about helping businesses use social media in new, innovative ways each day, you tend to notice out-of-the-box ideas. On a recent trip to St. Louis, Missouri, I looked up and noticed a local hospital billboard offering updated ER wait times via Twitter! They gave the following address: http://twitter.com/ProgressWestER
Go to their Twitter page, and you see this unique Bio: “This is not your average emergency department. That’s Progress. Check here for wait times and safety tips.”
You’ll also see frequently updated tweets on wait times, as well as when to seek medical advice, when to come into the ER, and other current information.
I am President and Chief Evangelist for Vivid Image - a web design and social marketing firm located outside of Minneapolis, MN. 
I can remember so many times, driving into the metro area to meet family and friends at a popular restaurant- only to find it crowded and with a long wait. We’d leave frustrated, trying to figure out where to go next. Imagine if restaurants capitalized on these possibilities and tweeted wait times, reservation cancelations, big parties getting ready to leave, etc. How fantastic would that be??