Twitter Strategy of a Minnesota Mom

It’s no secret that I love and use Twitter everyday. It is also no secret that when I first heard of it, I thought it was the stupidest idea I had ever heard. That’s why I have no problem understanding why people don’t get Twitter. To be honest, I...

Social Media for Non-Profits – The Game

Below are the materials that we used to play the Social Media Game at the “Resilient Leaders – Resilient Organizations: A Blue Cross and Blue Shield of Minnesota Foundation Convening.” PRESENTER’S DIRECTIONS Amount of time needed:  20 – 30 minutes...

5 Tips to Writing Regular Blog Posts

One of the most common concerns small businesses have about starting a blog for their business is the task of writing regular blog posts. Where will the ideas come from? When will I have time? What will I write about? Ideas are all around you each and every day. If...

Nurse,”Need 4cc’s of Tweets, Stat!”

When you are passionate about helping businesses use social media in new, innovative ways each day, you tend to notice out-of-the-box ideas.  On a recent trip to St. Louis, Missouri, I looked up and noticed a local hospital billboard offering updated ER wait times via...

You know the look…

You know the look. That blank stare you get when you mention something the other person hasn’t the slightest idea what it is. Mention Facebook and people warm up immediately. Mention Twitter and they freeze. Why is it that Twitter is so hard for people to get? Well,...

Are You a Freak About Tracking and Measurement

Are you a freak about tracking and measuring?  Look no further than tr.im to satisfy your freakish nature. Tr.im is an url shortening service that adds a host of tracking and measuring tools, and best of all, it’s free. The Basics First and foremost, Tr.imt is...

Social Media – Not Just for Big Brands

Even if you are running a small business in a rural area, that does not mean social media marketing is impractical or unprofitable.   Social media marketing techniques can be tailored to work with any size business, in any location.   Do not assume that social media...