One of the benefits of operating a small business in a rural community is the increased opportunity to personally connect with your customers. When you are seeing the same people week after week, or when you are the only business in town offering a certain service or product, it is easy to take customer loyalty for granted. Bear in mind, however, that the dissatisfied customer is extremely likely to jump ship as soon as a new option is available. For this reason, it is important not to take your current customers for granted, no matter how limited a rural location may make their options. A great way to increase customer loyalty is through social media marketing tips designed to increase customer satisfaction and appreciation.

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Creative Commons License photo credit: alexliivet

The best social media marketing tips help establish lasting relationships between your business and your targeted market. There are two ways to use social media marketing to increase customer loyalty and ensure your business a customer for life: engagement and appreciation.

Making a habit of engaging with your customers and targeted market on sites such as Twitter or Facebook personalizes your business and gives your company a more relatable feel. When a current or potential customer knows they can reach out to you and receive a human response, a feeling of investment in the relationship is created. Rather than stewing about problems they may have had, a customer you interact with through social media is likely to comment on your company blog or direct message you on Twitter to make you aware of the issue, giving you an opportunity to really shine in offering a solution.

Once you have made a habit of engaging with your customers and clients, take advantage of the easy connection offered by social media marketing to offer targeted sales, products and special deals to your social media communities. You can select five random followers a month to receive a special coupon code, or offer “secret” sales just for Twitter followers. A customer who is invested in their relationship with your company, as well as one with a feeling that their business is truly appreciated, is likely to be a customer for life, no matter what competition moves into the neighborhood.

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