Social Media for Non-Profits – The Game

by Steve Gasser on September 22, 2009

Below are the materials that we used to play the Social Media Game at the “Resilient Leaders – Resilient Organizations: A Blue Cross and Blue Shield of Minnesota Foundation Convening.”

PRESENTER’S DIRECTIONS

smm-logos

Amount of time needed:  20 – 30 minutes

Divide participants into 3-5 small groups.

Give each small group a scenario page and a pack of “tool/activity” cards. Each card has an amount of points labeled at the bottom; this signifies how much needs to be invested (time, money, etc.) in the tool/activity (the maximum amount of points they can use is 10).

Each small group should complete the scenario page and be prepared to report back to the large group. Give them 5 minutes to discuss, fill out the scenario page and prepare to report back.

Have each group report back.   Set a 2-minute time limit for each group.

Once all the groups have reported back ask a number of the following discussion questions to the entire group – as time permits.

  1. How did your small group discussions go?
  2. How hard or easy was it to decide on which tools/activities to use? Why?
  3. What did you think of the choices or rational of any of the groups?
  4. What did you learn from this activity?

Various Scenarios

Social Media Card Deck

Additional material from the Convening can be found on the Resilient Organizations Fund website.

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

{ 6 comments… read them below or add one }

Mark Moore September 23, 2009 at 8:27 am

Steve:

Great exercise. Elliott Masie did something similar at his Government and Learning Symposium. Exercises like these are great for generating ideas for implementation. Thanks for sharing.

Reply

wendy soucie September 23, 2009 at 8:57 am

Thsi seems like a great interactive exercise that could be adjusted for smallb business as well as non profit.

What were some of the idea that were generated? How well did this engage the auduence? Depending on how experinced they are with socialmedia i would expect tbhe bresults to shift slightly.

wendy Soucie, Principla
Wendy Soucie Consulting LLC

Reply

Steve Gasser September 23, 2009 at 10:38 am Twitter

The results were very good. Rather than just talking about tools, the participants got to think through their objectives and decide how to best accomplish them.

Beth and I did develop a group of scenarios for small businesses. I have not had the opportunity to use them yet. Look for those in future blog posts or send me an email and I will send you a copy of them.

Reply

Deborah Thomas September 24, 2009 at 1:38 am

Awesome game! Well written scenarios. I also appreciate that you included some debrief ideas. Thanks for sharing.

Reply

ConfessionsMom September 25, 2009 at 10:30 am

I look forward to playing sometime too; it would be great in a round table discussion of smaller participants and well focused-at least that is what I’m imagining would be really fun to experience.

Reply

ConfessionsMom September 29, 2009 at 8:10 pm

I like your new comment format. I'm here giving it all a whirl. Cool!

Reply

Leave a Comment

You can use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>