When you have a rural small business, your clientele and target customers are clients that are likely spread out and difficult to categorize in any one specific group. Marketing with social media to such a wide variety of people can be a challenge. Knowing how to appeal to a diverse group of people is never an easy task. Here are three basic tips to keep in mind when marketing with social media. As you get more familiar with your target market’s presence on social media sites, you will get a better idea of how to tailor these tips for your specific needs.
Marketing with Social Media Tip 1:
Keep in mind that you should not be focused on selling yourself. Social media networks are largely about building relationships. In a rural area, it is likely that most of your targeted market knows of you, so take advantage of social media to let them know who you really are.
Marketing with Social Media Tip 2:
Find your angle. Some people use social media to link useful tools, apps or stories to their followers. Others use social book marking sites to promote niche topics. Some use social media mainly as a conversational tool. Once you choose your angle or style, be sure to stick with it. It is essential to your brand to have not only a consistent message, but a consistent presentation as well.
Marketing with Social Media Tip 3:
Remember how big the Internet is. No matter how small your local community is, remember that any social media messages you post or sites you promote, targeted customers in your small local area are not the only ones that will be able to see them. It is important to not get too casual or veer into unprofessional, which can be tricky with the free flowing, instantaneous nature of marketing with social media.
Marketing with social media is constantly growing in popularity. With no sign of waning, it is safe to assume that sooner or later, your small business is going to have to get involved with social media. Keeping in mind these three tips for marketing with social media is a good start, with many more resources available for your perusal as you get more comfortable with your social media presence.