Speaking and Workshops
Steve’s career has been focused on changing the way businesses behave by helping businesses plan, take small steps daily, celebrate achievements, and look to their customers for answers. With over 20 years of training and development experience, Steve is able to bring stories to life.
Don’t ask yourself what the world needs.
Ask yourself what will make you come alive – and go do that.
Because what the world needs is a lot more people who come alive.
– Unknown
Speaking/Workshop Topics
Steve talks on a variety of topics from social media implementation to the power of referrals. Below are some recent presentation that Steve has delivered.
Social Marketing
It’s New, It’s Cool, and You Need to Know More: Social marketing is a term used for an online movement; new ways that people are connecting and sharing on the Internet. Some social communities may be familiar to you like YouTube and Facebook. Other newer applications like Twitter and Delicious may be unfamiliar. These social marketing tools are changing the way businesses conduct business online, market to target groups, obtain feedback, establish branding, and solicit recommendations, and more. In this session you will:
- Learn about social marketing
- See examples of good social marketing
- Break social networking into smaller pieces to try for your business/organization
- Determine your first step to growing your business by networking online
- Ask Questions, Discuss, Get Answers
LinkedIn is a professional network that contains more than 30 million experienced professionals. When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients and partners. You can add more connections by inviting trusted contacts to join LinkedIn and connect with you. Your network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals. In this session, you will:
- Build your LinkedIn profile
- Learn connection strategies to find others in LinkedIn
- Enhance your resume
- Connect with potential employers
- Get online recommendations and network with others in your industry
Facebook for Business
If you haven’t yet been to Facebook, that’s ok. This session is perfect for new users, as well as those who are accustom to some of Facebook’s features. Facebook offers a lot of benefits and features to businesses willing to explore the possibilities of this amazing networking tool. In this session you will:
- Learn what it takes to get set-up on Facebook
- How Facebook works and gathers demographic data
- See examples of businesses using Facebook
- Gather ideas how you can get started using Facebook for your business
- Learn simple tips and tricks to Facebook Groups vs Pages
- Ask questions, Discuss, Get Answers
The Power of Email Marketing
Steve recently completed the University 'beta' program and became a certified CC Training.
In just a few short hours, this information-packed seminar will show you how email marketing – the hands-on, low-cost marketing tool – can really help you drive your business success. Discover how communicating with your customers regularly can help you stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.
You’ll learn how to start and build a strong permission-based customer list… get your audience to open, read and act on your email… and use your past results to sharpen your email marketing program as you go along. This practical program gives you a concise, but comprehensive overview of how easy it is to create and send professional-looking email newsletters and promotions. Learn the latest best practices and proven strategies to:
Session 1: Connect
- Email Marketing Basics – Discover how permission-based, best-practices email marketing can help you forge strong relationships with your customers, and boost your
overall marketing program. - Building a Quality Email List – Why permission-based email marketing makes smart sense for your business, with tips for starting, building, and maintaining an effective list
of email addresses.
Session 2: Inform
- Creating Valuable Email Content – Deliver content that’s exciting, meaningful, and relevant… at the right time… in the right format.
- Getting Email Delivered and Read – Learn about the techniques and technology that can help get your email delivered, and the subject lines that will get it opened and read.
Session 3: Grow
- Learning from your results – See who opened your email and what links they clicked on… and use your findings to shape your next campaign to achieve higher delivery,
readership, and response. - Conducting Online Surveys – Establish your goals… craft your survey… review and analyze your results… and discover how online surveys can provide invaluable customer feedback and boost the power of your email marketing!
You’ll have plenty of time to ask questions… share your experiences… and network with your peers. And you’ll leave this high-powered program with real-world insights and knowledge that you can put to work immediately, to help your business succeed. Don’t miss this revealing, exciting program that will change the way you market your business.
Everyday Entrepreneurs: Why small business fail and what to do to about it
Throughout this thought-provoking session, you’ll be shocked and amazed as you become fully aware of what it truly takes to succeed in today’s competive marketplace.
After a breif introduction, you’ll become become part of a group exercise and review four real-life scenarios profiling four real-life entrepreneurs. Your group will rate their likelihood for success and learn the seven reasons businesses fail and what can be done to avoid them.
When the interaction is complete and the session moves to a close, you’ll have a much better grasp of your own strenghts and weaknesses as well as a whole new respect for the wonder, thunder and plunder of small business and entrepreneurship.
The 7 Steps to Small Business Marketing Success
Steve is the only certified DuctTape Marketing coach in the state of Minnesota.
If you…
- Would you like to have a business with all the clients you can handle…
- Want to learn how to make qualified prospects pick up the phone and call you…
- Would enjoy picking and choosing the clients you want to work with…
- Are interested in becoming a well-known and recognized expert in your industry…
- Would like to attract more clients without feeling pushy or like a salesperson…
During this information packed workshop you will learn how to:
- Narrow Your Marketing Focus
- Find and Communicate a Core Difference
- Package Your Business
- Create Marketing Materials That Educate
- Establish A Lead Generation Trio
- Put Your Marketing on Auto-Pilot
- Live by a Marketing Calendar
Internet R.O.I. – Accomplishing more with less of your available technology resources
The Internet has become one of the most successful tools in linking buyers and sellers to one another and your web site can serve as the primary platform between your company and your customers. This being the case it’s important that your website not only display what your business has to offer, but that it’s organized in an informative user-friendly way.
Throughout this session, Steve Gasser (president and founder) of Vivid Image will show us how to evaluate our web sites and bring them to optimum performance. He’ll discuss the Internet, your web site, and your integrated marketing initiatives. You’ and show you how to accomplish more with less of your available technology resources.
Basic Website Statistics-Understand What’s Going On
If you have a website, then you should have statistics. We’ll help you get the most out of your website statistics so that you can make effective business decisions. In this session you will:
- Learn basic website statistics
- Put the “hits” myth to rest
- Set some baseline statistics
- Be prepared to make decisions (based on statistics) that will have an impact on your business.
- Ask questions, Discuss, Get Answers
Speaking Experience
- SouthWest State University Small Business Expo
- Ridgewater College
- SWMN Entrepreneur Academy
- Hutchinson Leadership Institute
- Belle Plaine Chamber of Commerce
- Minnesota Professional Photographers Association (MnPPA)
- Marketing Mixer
- Local BNI Groups
- Hutchinson Chamber of Commerce
- Crow River Area Quality Council
- Small Business Management SBA
- Rotary International
- Duct Tape Marketing University
- Obvious Expert PodCast
- MN Workforce Center
- AAII
- Lac qui Parle EDA
Testimonials
“Thank you! Thank you! Thank you!”
“Steve has a very powerful and inspiring presence.”
“Very timely and relevant to today’s business world.”
“Great presentation!”
“Highly entertaining and insightful.”
When your customers provide valuable feedback, don’t be afraid
to note it in a prominent place or share it with another customer
to evangelize. After all, “When a thing has been said and well,
have no scruple. Take it and copy it.” Anatole France (1844 – 1924)
Opportunities
Schedule Steve to speak at your event by emailing “steve at stevegasser dot com”
