I am often asked how many hours I spend on my social media sites every day.  On average, I spend about 3 hours a day creating educational content for my clients and building stronger relationships with current and potential clients.

Something happens when you get involved with social media.  You change.  You realize that the more you give – the better you feel – and the more you get back.  I am motivated to be even more active!

By the end of the week, I have created some terrific marketing materials that are customer focused.  I have also created a bunch of ineffective materials that will not work, but here’s the thing – my social community helps me determine what is good or bad based on the comments I receive, the number of times an article is retweeted, or the emails that I receive with questions on the articles or tweets.

So – 15 hours per week [Read more...]