Today we are going to explore how to use social media tools to gather feedback from your customers.  A great example of this tool in use is “Open for Questions.”   This is a tool that allows citizens to submit questions to the White House and vote on those questions that were submitted.  92,934 people have submitted 104,039 questions and cast 3,604,877 votes on “Open for Questions.”  Not bad for a trial run.  Many of the most popular questions were addressed by the President during his special online town hall meeting on March 26, 2009.  Today, the trial of this new service has ending, but you can still view and vote on the questions submitted.

Questions on the following topics were submitted:

1. Education
2. Home Ownership
3. Health Care Reform
4. Veterans
5. Small Business
6. Auto Industry
7. Retirement Security
8. Green Jobs and Energy
9. Financial Stability
10. Jobs
11. Budget

Is the White House embracing social media?  I think so.  I would expect that applications like “Open for Questions” will gain in popularity.

Here is the opportunity for your business

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