A ‘Google’ search for a guide to social media marketing is going to turn up more than a few results. Newly branded social media experts are eager to share their knowledge and experience with the world. However, social media is a broad topic, and finding a guide targeted at local, small business is not nearly as easy as finding an overarching guide to social media marketing. Here are a couple of tips these guides offer, and how you can tailor them down to be effective on a more local, small town level. [Read more...]