If you were to stop every marketing initiative you have going on right now – would it make a difference in your business?  If you canceled your newspaper ads, radio ads, brochures, website, social media sites, etc. – would your sales suffer?  For most businesses, the answer is yes.  We spend a lot of money to market and advertise our businesses.  Many of us have had the same marketing plan for years.  We do what we are comfortable doing.  Sadly, what we are comfortable with is spending money in the same places our competitors spend their money. [Read more...]