Have you figured out how search engines are social? Many search engines, like Google and Yahoo, allow people to provide company reviews. So, if you search for your business in a local search engine, you may see a review of your business. Give it a try. You may not have any reviews right now, but just wait. You will very soon.
How reviews are helpful
For the rest of this article, let’s try searching for “Hotel” and your zip code. Read the reviews that your local hotels have online. Many of the reviews come from the search engine, but many also come from other travel sites. When you look at these reviews, you will notice good and bad reviews. You will also see those reviews that others found helpful. If you find a review helpful, click “YES.” That will make the reviews more reliable and helpful to the next person. Reviews help you make better buying decisions.
I am President and Chief Evangelist for Vivid Image - a web design and social marketing firm located outside of Minneapolis, MN. 
