twitter_logo_headerTwitter is one of the most mis-understood social media tools.  Twitter lets you post brief items about your opinions or your life, shared with the world -140 characters at a time.  The beauty of Twitter is that it is a blend of SMS text messaging and the Internet.  It is also a great balance between Facebook and LinkedIn.

How do businesses use Twitter?

  1. Would you like a way to connect and network with others in your industry or others who share your views?
  2. Would you like a way to get instant access to what’s being said, this minute, about your organization, people, products, or brand?
  3. Would you like a steady stream of ideas, content, links, resources, and tips focused on your area of expertise or interest?
  4. Would you like to monitor what’s being said about your customers to help them protect their brands?
  5. Would you like to extend the reach of your thought leadership-blog posts and other content?

Twitter is great for all of these reasons.

Other ideas…

What if you could find out what is most important to your clients or the day to day frustrations of your target market? [Read more...]

Rachel Ray can whip up a great meal in less than thirty minutes, so why can’t you create some fantastic social marketing results in a half hour too? You can. The following is a great example of the power of social networking tools; put to use this week by Beth Gasser, owner of Confessions of a Mom website.

coamlogo [Read more...]