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	<title>Steve Gasser&#187; mn</title>
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	<description>exploring possibilities in social media</description>
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		<title>Warning:  &#8216;Unfriend&#8217; is Officially a Word You Don&#8217;t Want Used On You</title>
		<link>http://www.stevegasser.com/warning-unfriend-is-officially-a-word-you-dont-want-used-on-you/</link>
		<comments>http://www.stevegasser.com/warning-unfriend-is-officially-a-word-you-dont-want-used-on-you/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 07:47:55 +0000</pubDate>
		<dc:creator>Steve Gasser</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Social Network]]></category>
		<category><![CDATA[hutchinson]]></category>
		<category><![CDATA[kindergarten]]></category>
		<category><![CDATA[mn]]></category>
		<category><![CDATA[pc mag]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[unfollow]]></category>
		<category><![CDATA[unfriend]]></category>

		<guid isPermaLink="false">http://www.stevegasser.com/?p=1669</guid>
		<description><![CDATA[It was a small article in PC Mag, just 157 words, that caught my eye.  The new word of the year in the New Oxford American Dictionary is &#8216;unfriend.&#8217; What does it mean to &#8216;unfriend&#8217; someone?  Are we no longer friends?  Why were we friends in the first place. The definition is obviously familiar to&#8230; <a href="http://www.stevegasser.com/warning-unfriend-is-officially-a-word-you-dont-want-used-on-you/">[Continue Reading]</a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">It was a small article in <a href="http://www.pcmag.com/article2/0,2817,2355963,00.asp" target="_blank">PC Mag</a>, just 157 words, that caught my eye.  <span id="more-1669"></span>The new word of the year in the <span id="intellitxt">New Oxford American Dictionary</span> is &#8216;unfriend.&#8217;</p>
<p>What does it mean to &#8216;unfriend&#8217; someone?  Are we no longer friends?  Why were we friends in the first place.</p>
<blockquote><p><span id="intellitxt"> </span>The definition is obviously familiar to those who use Facebook, where the phrase originated: &#8220;To remove someone as a &#8216;friend&#8217; on a social networking site such as Facebook,&#8221; the authors said. No word if the Twitter equivalent, &#8220;unfollow,&#8221; was included or referred to.  (<a href="http://www.pcmag.com/article2/0,2817,2355963,00.asp" target="_blank">http://www.pcmag.com/article2/0,2817,2355963,00.asp</a>)</p></blockquote>
<h2>Kindergarten</h2>
<h2><a href="http://www.stevegasser.com/wp-content/uploads/2009/11/IMG00010.jpg"><img class="size-medium wp-image-1681 alignright" title="IMG00010" src="http://www.stevegasser.com/wp-content/uploads/2009/11/IMG00010-300x225.jpg" alt="IMG00010" width="300" height="225" /></a></h2>
<p>We learned everything we needed to know in kindergarten, right? We learned to be polite, be honest, considerate, follow the rules, and especially make friends.  However, there was no lesson plan on “unfriending.”  The word wasn’t even in existence back then.</p>
<p>It’s now a universal term in the social networking community.  Like Google users quickly coined the term “Just Google It,” social marketing people know exactly what it means “to be unfriended.”  If you are using social networking for business purposes, you had better know what this term is, as well as be aware of the causes and repercussions of being “unfriended.&#8221;</p>
<h2>Who did you unfriend this year?</h2>
<p>How many people did you &#8216;unfriend&#8217; this year?   Was 2009 the year when we are a little more selective in who we invite as a friend on Facebook or other social networks?</p>
<p>Will you please be my friend <img src='http://www.stevegasser.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<h2>Food for Thought</h2>
<p>I have two reasons I would unfriend someone:</p>
<ol>
<li>Once we became friends, you harvested ALL of my contacts by spamming them with friend requests.  (Yes it did happen.)</li>
<li>You are constantly trying to sell me something through social media rather than building a relationship.  (Yes it still happens.)</li>
</ol>
<p>I would love to read your comments. <em> What would make you unfriend someone?</em></p>
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		<title>Rural Small Businesses Look at Ways to Use Twitter</title>
		<link>http://www.stevegasser.com/rural-small-businesses-look-at-ways-to-use-twitter/</link>
		<comments>http://www.stevegasser.com/rural-small-businesses-look-at-ways-to-use-twitter/#comments</comments>
		<pubDate>Sat, 20 Jun 2009 02:36:10 +0000</pubDate>
		<dc:creator>Steve Gasser</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[arlington]]></category>
		<category><![CDATA[mn]]></category>
		<category><![CDATA[redwood falls]]></category>
		<category><![CDATA[rural]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.stevegasser.com/?p=1338</guid>
		<description><![CDATA[I have met some amazing people in small towns across Minnesota. Recently I had the opportunity to give two presentation on social media in Arlington and Redwood Falls, MN. At the end of the presentation, we do a group exercise and ask the participants to gather in groups of 5 to answer the question, &#8220;How could&#8230; <a href="http://www.stevegasser.com/rural-small-businesses-look-at-ways-to-use-twitter/">[Continue Reading]</a>]]></description>
			<content:encoded><![CDATA[<p>I have met some amazing people in small towns across Minnesota. Recently I had the opportunity to give two presentation on social media in Arlington and Redwood Falls, MN.</p>
<p>At the end of the presentation, we do a group exercise and ask the participants to gather in groups of 5 to answer the question, &#8220;<strong>How could you use Twitter in your business?</strong>&#8220;  Below are some of the responses to the question.<span id="more-1338"></span></p>
<h3>Great responses to the the Twitter question</h3>
<p><a href="http://www.stevegasser.com/wp-content/uploads/2009/06/sb.jpg"><img class="alignright size-medium wp-image-1353" style="border: 1px solid black;" title="sb" src="http://www.stevegasser.com/wp-content/uploads/2009/06/sb-300x200.jpg" alt="sb" width="300" height="200" /></a>Idea 1:  A local <strong>strawberry patch </strong>could use Twitter to communicate good picking days and share recipe ideas that are posted on the blog.</p>
<p>Idea 2:  A <strong>tool and die company </strong>could use Twitter to educate people on the industry, show a human side of the people in the company, and information about the life of the tweeter.  This would help create relationships and bonds based on common interests.</p>
<p>Idea 3:  An <strong>embroidery shop </strong>could tweet about recent jobs they have done &#8211; sending traffic back to their website with pictures.  They could also use Twitter to share stories and inspire ideas &#8211; both would direct traffic back to their website.</p>
<p>Idea 4:  A <strong>landscape business </strong>would use Twitter to educate their followers and help them maintain their landscaping.  They would send tweets when it is time to seed your lawn or prune your trees.  They would also use humor and stories.  One example would be to share stories like:  &#8220;This isn&#8217;t a weed.&#8221;  This series would educate people on what is a weed and what is not a weed &#8211; but a plant with benefits!  Most tweets would link back to their blog with more details, ideas, and inspiration.</p>
<p><a href="http://www.stevegasser.com/wp-content/uploads/2009/06/uc.jpg"><img class="alignright size-medium wp-image-1355" style="border: 1px solid black;" title="uc" src="http://www.stevegasser.com/wp-content/uploads/2009/06/uc-300x225.jpg" alt="uc" width="300" height="225" /></a>Idea 5:  The <strong>local used car dealer </strong>has several clients that call and ask about his inventory.  He could use Twitter to post new vehicles and ask questions about the types of vehicles clients are interested in.</p>
<p>Idea 6:  An <strong>Avon lady </strong>could use Twitter to post links to videos taken of  clients.</p>
<p>Idea 7:  An <strong>auto body shop </strong>could use twitter to offer tips.  It would also be good if they followed others in the industry to stay up to date on industry news and gather feedback they can share with their clients.</p>
<p>Idea 8:  A <strong>residential and commercial carpet cleaner </strong>could use twitter as a referral tool.</p>
<p>Idea 9:  A <strong>day care </strong>could use twitter to let parents know what activities kids are doing, meal plans, and any changes in day care schedules.</p>
<p>Idea 10:  A <strong>traveling hot dog stand </strong>could use twitter to update his followers on the location of his hot dog stand.</p>
<p>Idea 11:  An <strong>alternative energy company </strong>could use twitter to find people in the industry to talk to when they can&#8217;t find anyone locally.</p>
<h3>Yes, Small Businesses can benefit from Twitter</h3>
<p>There is a business use for Twitter no matter what business you are in.  We all hear the big success stories like how Dell reported that they can directly attribute $3 million in sales to their Dell Outlet Twitter account.  But you don&#8217;t have to be Dell to reap the benefits of Twitter.</p>
<h3>Here are just a few benefits you can find from Twitter</h3>
<ul>
<li> Enhance Customer service while reducing costs</li>
<li>Manage your online reputation</li>
<li>Instant access to what is being said ‘right now&#8217;</li>
<li>Share current events &#8211; citizen journalism</li>
<li>Constant stream of new ideas and links</li>
<li>Extend your reach &#8211; become a thought leader</li>
<li>Network with other in your industry</li>
</ul>
<h3>More Twitter Inspiration</h3>
<ul>
<li><a href="http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/">Chris Brogan:  50 Ideas on Using Twitter for Business</a></li>
<li><a href="http://applicant.com/wp-content/uploads/2009/04/tweetcurrency1.jpg">A Visual Guide to Twitter &#8211; jpg</a></li>
<li><a href="http://www.webdesignerdepot.com/2009/03/50-twitter-comic-strips/">30 Funny Twitter Comics</a></li>
</ul>
<h3><a href="http://www.stevegasser.com/wp-content/uploads/2009/06/christmas-story.jpg"><img class="alignright size-medium wp-image-1356" style="border: 1px solid black;" title="christmas-story" src="http://www.stevegasser.com/wp-content/uploads/2009/06/christmas-story-300x195.jpg" alt="christmas-story" width="300" height="195" /></a>What is your Twitter Story?</h3>
<p>We all have stories to share.  What stories do you have to share about Twitter?  The smallest things can inspire greatness in others.</p>
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		<title>Facebook Makes the TV News in Minnesota Three Times Tonight</title>
		<link>http://www.stevegasser.com/facebook-makes-the-tv-news-in-minnesota-three-time-tonight/</link>
		<comments>http://www.stevegasser.com/facebook-makes-the-tv-news-in-minnesota-three-time-tonight/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 01:30:38 +0000</pubDate>
		<dc:creator>Steve Gasser</dc:creator>
				<category><![CDATA[30 Days of Social Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[facebook on tv]]></category>
		<category><![CDATA[fox 9 news facebook]]></category>
		<category><![CDATA[fox9]]></category>
		<category><![CDATA[minneapolis]]></category>
		<category><![CDATA[mn]]></category>
		<category><![CDATA[use of facebook]]></category>
		<category><![CDATA[wcco]]></category>

		<guid isPermaLink="false">http://www.stevegasser.com/?p=626</guid>
		<description><![CDATA[Fox 9 News In-Depth: Addiction by Addition Facebook addicts Created On: Tuesday, 10 Mar 2009, 6:49 PM CDT Website:  http://www.myfoxtwincities.com Either you&#8217;re on Facebook or you&#8217;re hearing about it from someone who is. Worldwide more than 3-billion minutes are spent on the site everyday as folks use it to track down friends and make new&#8230; <a href="http://www.stevegasser.com/facebook-makes-the-tv-news-in-minnesota-three-time-tonight/">[Continue Reading]</a>]]></description>
			<content:encoded><![CDATA[<h3>Fox 9 News In-Depth: Addiction by Addition</h3>
<p>Facebook addicts<br />
Created On: Tuesday, 10 Mar 2009, 6:49 PM CDT<br />
Website:  <a href="http://www.myfoxtwincities.com/dpp/news/addiction_by_addiction_march_10_2009">http://www.myfoxtwincities.com</a></p>
<p>Either you&#8217;re on Facebook or you&#8217;re hearing about it from someone who is. Worldwide more than 3-billion minutes are spent on the site everyday as folks use it to track down friends and make new ones. But that doesn&#8217;t explain what makes Facebook so addicting. So we decided to &#8220;friend&#8221; reporter Trish Van Pilsum on her Facebook page, to get the answer.</p>
<p>Watch the video:  <span id="more-626"></span></p>
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<h3>Fox 9 at 10 In-Depth: Bringing The Past Into The Present</h3>
<p>Created On: Tuesday, 10 Mar 2009, 6:57 PM CDT<br />
Website:  <a href="http://www.myfoxtwincities.com">http://www.myfoxtwincities.com</a>  </p>
<p>When Facebook opened it&#8217;s online frontiers to folks other than college students, it gave everyone more than just a place to hook up, and hang out with family, friends, and co-workers; it gave users a time machine, to travel into the past. As FOX 9 Anchor Robyne Robinson discovered, reconnecting with old friends and flames can be rewarding, although it&#8217;s sometimes filled with emotional risks too.</p>
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<h3> WCCO Saying Hi To People On Facebook</h3>
<p>Created on:  Mar 10, 2009 9:50 pm US/Central<br />
Website:  <a href="http://wcco.com/miscellaneous/amelia.facebook.story.2.955953.html">http://wcco.com/miscellaneous/amelia.facebook.story.2.955953.html</a><a href="http://www.myfoxtwincities.com/dpp/news/bringing_the_past_into_the_present_march_10_2009"></a></p>
<p>Sorry, no live video yet!</p>
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