A ‘Google’ search for a guide to social media marketing is going to turn up more than a few results. Newly branded social media experts are eager to share their knowledge and experience with the world. However, social media is a broad topic, and finding a guide targeted at local, small business is not nearly as easy as finding an overarching guide to social media marketing. Here are a couple of tips these guides offer, and how you can tailor them down to be effective on a more local, small town level. [Read more...]

When you have a rural small business, your clientele and target customers are clients that are likely spread out and difficult to categorize in any one specific group. Marketing with social media to such a wide variety of people can be a challenge.  Knowing how to appeal to a diverse group of people is never an easy task. Here are three basic tips to keep in mind when marketing with social media. As you get more familiar with your target market’s presence on social media sites, you will get a better idea of how to tailor these tips for your specific needs. [Read more...]

Small businesses, especially in rural areas, can struggle with keeping customers loyal when big box and chain stores are opening in the nearest major city. Competing can be tough, but social media for small business can give you the edge that you are looking for. [Read more...]

I have met some amazing people in small towns across Minnesota. Recently I had the opportunity to give two presentation on social media in Arlington and Redwood Falls, MN.

At the end of the presentation, we do a group exercise and ask the participants to gather in groups of 5 to answer the question, “How could you use Twitter in your business?“  Below are some of the responses to the question. [Read more...]