It’s no secret that I love and use Twitter everyday. It is also no secret that when I first heard of it, I thought it was the stupidest idea I had ever heard. That’s why I have no problem understanding why people don’t get Twitter. To be honest, I don’t know many people personally who actively use Twitter. I do, however, have many friends and family ask me dozens of questions about Twitter. Therefore, I thought it would be helpful to explain how I use Twitter. My hope is that anyone can adapt and use Twitter for a more enjoyable and successful experience.
Beware, my Twitter strategy is a little peculiar. [Read more...]
I made a comment on a blog recently that started a big discussion. The comment was that “spam is in the eye of the receiver.” Why did this solicit so many comments? [Read more...]
Kraft is using social media, specifically mom bloggers to reach its target audience.
As part of their social marketing campaign, Kraft is giving away several years supply of Kraft Mac and Cheese to contest winners who enter on various mom blogs. They are also donating thousands of boxes to Feed America, which is added incentive to bloggers to participate in their giveaway. [Read more...]
Doing the same thing over and over again is the definition of insanity. Are you insane? Is your business enabling you to live out your passions? Or is it draining the life out of you?
I really believe in taking small steps. Making small changes daily to improve your business and your life. Sometimes these changes are outside of your comfort zone. I know some of the things we have talked about over the last couple weeks have taking you outside your comfort zone. To continue doing the same thing over and over again is just insanity. Sometimes we need a kick in the pants and to take a giant leap into the unknown. Have you ever done that? Take a giant leap of faith? Stephen Covey says that to make incremental changes in our business, focus on behaviors. If you want to make life changes; course altering changes, focus on paradigms.
Do you know what a paradigm is?
Let me tell you another story to illustrate what a paradigm shift really looks like. [Read more...]