Steve Gasser» Social Network http://www.stevegasser.com exploring possibilities in social media Sat, 31 Dec 2011 21:39:08 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 CaringBridge.org Social Network http://www.stevegasser.com/caringbridge-social-network/ http://www.stevegasser.com/caringbridge-social-network/#comments Sun, 22 Nov 2009 21:57:17 +0000 Steve Gasser http://www.stevegasser.com/?p=202 [Continue Reading]]]> Today’s post is to provide an example of a social networking website that has connected millions of people world-wide. Designed to be a free online journal for anyone going through medical crisis, CaringBridge has become common practice to keep loved ones updated. If you haven’t yet used Caring Bridge to check on someone or left encouraging message, chances are you will sometime soon. The creators of the non-profit organization started the concept back in 1997, long before social networking was a term. They have since recognized that they are a strong force in social networking for a niche market and have earned plenty of media coverage. They’ve written articles addressing the value of “Social Networking for Sick People” and have an expansive partner connection with hospitals, professional organizations,and non-profits. CaringBridge has added multi-language capabilities, starting with Spanish.

To take a look at CaringBridge and the example they are setting in the social networking arena, visit www.caringbridge.org.  They say that their service “helps ease the burden of keeping family and friends informed.” How can your business or organization help ease the burden of keeping your customers informed?

ONE ACTION ITEM: Make a brainstorm list of ways you could keep your customers/web visitors better informed. In what ways can you ease their burdens?

]]> http://www.stevegasser.com/caringbridge-social-network/feed/ 5 A Free Directory That Anyone Can Edit – BrownBook.net http://www.stevegasser.com/a-free-directory-that-anyone-can-edit-brownbooknet/ http://www.stevegasser.com/a-free-directory-that-anyone-can-edit-brownbooknet/#comments Mon, 27 Apr 2009 19:06:15 +0000 Steve Gasser http://www.stevegasser.com/?p=216 [Continue Reading]]]> bb_logo2BrownBook.net is a fledgling social networking site for businesses that is popping up everywhere lately. While this social media tool isn’t as high profile as some other tools, BrownBook.net is spending a lot of time marketing itself. Since it is free and includes some neat features, it’s worth a brief discussion. After all, social networking is all about experimenting; giving things a try, finding out what works for your business. Maybe BrownBook.net is exactly what you need. It appears to be based in the UK, so the potential to network with overseas companies passionate about BrownBook is high.

BrownBook.net is a directory that is set up in blog-type format. From the homepage you can see recently added businesses, latest edits, and business reviews. Chances are your business may already be included at a very basic level, as they’ve appeared to automatically added many businesses with an established web presence. Do a quick search of your business name and location. If you find your business, it is easy to make changes and heighten your listing. BrownBook.net adds a map along side your listing. It is free to add pictures or video too.

ONE ACTION ITEM: Do a search for you town and see who is already on www.BrownBook.net.  If there are some businesses you can write a review for, spend a couple minutes and publish a short review. The best way to get business reviews for your own business is to give them.

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