When you have a rural small business, your clientele and target customers are clients that are likely spread out and difficult to categorize in any one specific group. Marketing with social media to such a wide variety of people can be a challenge.  Knowing how to appeal to a diverse group of people is never an easy task. Here are three basic tips to keep in mind when marketing with social media. As you get more familiar with your target market’s presence on social media sites, you will get a better idea of how to tailor these tips for your specific needs. [Read more...]