Every town has one; a mysterious business that nobody seems to know what they do. No one seems to know another person who works there, and the mysterious business seems to elude social events and sponsorships that other area businesses use to thrive. I wonder if these businesses know they are so mysterious. I wonder if it’s intentional or a horrific series of decisions that have led them down a path that has accidentally ostracized them from the rest of the community.
Are you now self-conscious and wondering if your business is “one of THOSE businesses”? You are in luck because there is a guaranteed protective shield especially for you to protect your company from ever being called a Mystery Business. It’s called a blog, and it’s used to educate people about what it is that you do better than anyone else in the world. It’s uniquely designed to include everything you need to answer questions you never knew were even being asked about your business and communicate with those who want to know what it is that you do.
Stop the whispering. Combat small town gossip- get a blog today!
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Beth, I live in a small town (3000) and this hit so close to home for many of the owners. Small business doesn't think they need or can do a blog. I beg to differ. In fact they are more of need of it than anyone. I review local directory sites like MerchantCircle.com that offer a blog area with each listing – you don 't even have to have a site. They offer the entrepreneur and retail business owner the perfect place to offer gift suggestions, new products descriptions stories and musings.
With so many places to get free blog platforms – wordpress, typepad, blogger – does any one really have an excuse not to write? I put it this way, if I can write (I am an engineer who can talk a good line, but writing was an effort) then most anyone can. All it takes is passion about what you do, a desire to share knowledge and help. As business owners, if that is not something we want to do, maybe we should rethink our occupations.
Wendy
http://xeesm.com/wendysoucie
Yes, It’s been a topic on my mind for quite a while and I hadn’t seen anyone really write about it. I always think, “if only I could do this…for them” or “if only they’d do these few things”.