It was a small article in PC Mag, just 157 words, that caught my eye.  The new word of the year in the New Oxford American Dictionary is ‘unfriend.’

What does it mean to ‘unfriend’ someone?  Are we no longer friends?  Why were we friends in the first place.

The definition is obviously familiar to those who use Facebook, where the phrase originated: “To remove someone as a ‘friend’ on a social networking site such as Facebook,” the authors said. No word if the Twitter equivalent, “unfollow,” was included or referred to.  (,2817,2355963,00.asp)



We learned everything we needed to know in kindergarten, right? We learned to be polite, be honest, considerate, follow the rules, and especially make friends.  However, there was no lesson plan on “unfriending.”  The word wasn’t even in existence back then.

It’s now a universal term in the social networking community.  Like Google users quickly coined the term “Just Google It,” social marketing people know exactly what it means “to be unfriended.”  If you are using social networking for business purposes, you had better know what this term is, as well as be aware of the causes and repercussions of being “unfriended.”

Who did you unfriend this year?

How many people did you ‘unfriend’ this year?   Was 2009 the year when we are a little more selective in who we invite as a friend on Facebook or other social networks?

Will you please be my friend 🙂

Food for Thought

I have two reasons I would unfriend someone:

  1. Once we became friends, you harvested ALL of my contacts by spamming them with friend requests.  (Yes it did happen.)
  2. You are constantly trying to sell me something through social media rather than building a relationship.  (Yes it still happens.)

I would love to read your comments.  What would make you unfriend someone?

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